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4AD is no independent flash-in-the-pan, founded all the way back in 79' by Ivo Watts-Russell and Peter Kent the imprints history, now part of of the Beggars group, is a tour de force in that often difficult marriage between art and commercialism. The early days witnessed works by 80s' cult heroes Cocteau Twins and Dead Can Dance, they soon spilt over into emergent dance culture with the collage-smash MARRS 'Pump up the Volume'. From this solid platform 4AD has built a roster/output of exceptional quality, always challenging the staid, rockist image of a record label. And for that reason Bleep applauds you.