PLZ Make It Ruins was founded in 2014 by Joe Thornalley, aka Vegyn, as a rejection of the current record label ecosystem. With musicians at its core, PLZ seeks to empower and develop artists: they retain ownership of their recordings, and all profits generated by the label go directly into funding its future. Each release – from across the pop, rock, and electronic spectrum – is its own world, as PLZ seeks to push boundaries and expand the vision of what a record label can and should be.