Bleep

Press Release

‘Behavioural Sink Delirium’ is the new studio album from MADMADMAD. Powered by their wild live parties and rooted in the sounds of mutant disco, post-punk and experimental electronics, the London-based trio’s third LP is due out July 21 via Bad Vibrations. Arriving following 2019’s ‘Proper Music’ and 2020’s ‘More More More’, ‘Behavioural Sink Delirium’ was recorded and produced by Eddie Stevens (Zero7, Moloko, Róisín Murphy) in his Fulham studio. “We locked ourselves away for ten days and recorded 30 hours of music, all played live in one room, and only edited to create arrangements”, MADMADMAD recall. The result of those sessions is nine unhinged techno-dystopian freak-outs that mark the trio out as a truly singular group.

‘Behavioural Sink Delirium’ takes its name and inspiration from the 1968-70 ‘Universe 25’ experiment by American ethologist John B. Calhoun, looking at the behavioural effects of population growth in a ‘rodent utopia’. During the studies, a perfect space was built for a colony of 3,000 mice to thrive in, with constant food and water supplies, cosy apartments and no outside threats or predators. Starting with 4 females and 4 males, the population grew rapidly before capping at a number of 2,200. At this point, a living nightmare ensued, filled with antisocial and violent mice as the utopic conditions began to collapse.

The mice formed violent cliques and social hierarchies, cannibalism started becoming common practice and the population started plummeting to eventual extinction. Calhoun coined this tipping-point the “behavioural sink” effect, and it’s this state of societal breakdown that the trio tap into on the record. “You can easily see the link with our species in terms of overpopulation, but also with the Internet medium or ‘metaverse’ and its overproduction of data, causing tremendous societal, mental and environmental shifts. What was supposed to cater for most of our needs has also turned on us. Delirium kinda states the air of it all, and the folly of the music.”