Bleep

Press Release

V.I.V.E.K announces his second release on the self-named VIVEK label. Known for his cult label, SYSTEM MUSIC, this label focuses more on eclectic 140 bpm outside the realm of the dance floor.

The 4 track EP explores broken beat, ambience, melody and rhythm at 140, something that has been missing over the last few years within the genre. Colours is not only the EP title, but a reflection of the diversity of the tracks. Musicality sits at the heart of this with a nod to easy listening.

“The main focus of this release was to take me out of my musical comfort zone. I wanted to work with other musicians as well as push myself to inhabit new creative ideas.” - V.I.V.E.K

Whether it’s as an artist, label owner, a deep-drawing world-touring selector or system-building soundman behind some of London’s most important dances, V.I.V.E.K has an inherent drive to push things forward and contribute to the craft of music with serious attention to detail. A life-long frequency student dedicated to soundsystem culture, he has total respect for the heritage, value and rich variety of true music, an ability to totally arrest your full attention and imagination with his music... And has done so since he emerged in the early 2000s.

Musically pressed and blessed on key imprints such as his own System Music, Deep Medi, Tectonic and iconic reggae imprint Greensleeves, V.I.V.E.K’s creations are a crucial brew of bass styles encompassing everything from heavyweight bass hypnosis to flighty, steppy garage hybrids via sweet dub soul and all-out low-end pressure. His self-built custom soundsystem, SYSTEM, meanwhile, is a unique force of nature in UK bass music culture; the most prominent modern system to be established this decade, it’s a whole new chapter in the UK’s longstanding and illustrious history of barrier-breaking soundsystem communities. As such, it attracts committed fans from around the globe and selectors from across the system spectrum.

His label System Music has the same treasured, trusted status; not only as a source of legit never-to-be-repressed artefacts that prize the real value of music, but also as a key platform for encouraging forward-thinking, powerful system music from across the OG – freshmen continuum. Karma to Kromestar, Sleeper to SP:MC, LAS to Egoless: System Music’s celebration of bass music’s sonic scope and nurturing of talent and craft ensures its consistent buy-on-sight ranking.

Most importantly it’s as a selector that V.I.V.E.K’s position is the most vital. The selective tailor of rich, immersive and eclectic sessions, few DJs dig as deep, join the dots or draw for dubs quite like this West London operator. Accentuating his influence as a producer, engineer, dubsmith, label curator and system builder; his creative excursions as a DJ, both on the dancefloor and the airwaves as a broadcaster on the likes of Rinse FM, galvanise his status as one of the most respected, influential and singular artists who is driven by nothing but craftsmanship, unity and the sense of culture that UK bass music needs to thrive and inspire.