“If I hear something I like that has a level of idiosyncrasy and purpose,” Nic Tasker says, “I’m attracted to it.” This undefined characterisation of the AD 93 boss’ taste is what makes his label so special. There’s barely another one out there whose roster spans such a range with consistently top-quality, boundary-pushing material; from broken-beat UK techno to ambient, hip hop, grunge tapes and neoclassical concept albums. This range is at the heart of AD 93, helping Tasker to coax the most individual projects out of his artists.
Founded in 2014 as an offshoot of XL Recordings subsidiary, Young Turks, Tasker’s label ran under the name Whities for six years, until he changed it to AD 93 in June of 2020, in order to not “exclude or offend anyone, or be a topic of conversation at all.” He had started the label while interning at XL, where he was given the chance to release white-label records from the Young Turks artists (hence the name, Whities, or, YTs). It was soon clear that Tasker had bigger plans and, by 2017, the label was fully independent.