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Label boss Jamie Russell gives a guide to Hypercolour
Probably our first real successful record, and one that made people take noticed of what we were doing. It was heralded by all the major dance music press at the time, including a very rare 5/5 review on RA. I remember both Gilles Smith of Secretsundaze and journalist Ollie Warwick also giving it 5/5 reviews in DJ Mag and i-DJ respectively! This record samples Mahalia Jackson, her haunting bluesy spiritual call for 'God Almighty' laid down over Kris's building rhythm still kills it to this day. We later revisited it with remixes from Jimmy Edgar and Sven Weisemann on our HypeLTD imprint which both gave new life to the brilliant original. Both mixes also 5/5 in my humble opinion!
Mark was an artist who's records were always in mine and Alex's bag when we were DJing in and around Shoreditch in those early years of the label. Sleazy swinging beats here with a fairly bait Rick James sample (Superfreak), it was the flip side Breakfast Club though which got the most attention though. Proper thought-out 'Tech House' with an undulating 303 bassline that declares the witching hour is here! we drafted in the expert production skills of UK house legend Chris Simmonds here who takes the original record, spins it and turns it into a punching drum heavy workout. I can say with confidence this is a stone cold banger
I remember MJC sending us a demo at the beginning of the summer of 2010, i'd decided I was going to live in Ibiza for 6 mths so I well and truly had my head up my a** for the best part of that year!! Alex kept nudging me to check it out over the summer, and when I eventually did I quickly realised i'd been a plonker and had slept on this. We went back to her with a plan to do a couple of records, included in that batch was her huge hit 'What They Say' which she'd already signed to Franck Roger's Real Tone. I believe Nicky Minaj has gone on to sample this record too now! Oh well, that wasn't meant to be. We still ended up putting out Humming Bird which was probably our biggest seller to date, and there is a track on the EP called 'Nobody Else' which Maya sings on, and I think that is also up there with her best stuff. She's gone on to great things, respect Maya!
Funny story this one, well as I remember it anyway! we booked Michael (Hux) to play our tent at Glade Festival (DJing out of an Ice Cream van was an interesting experience!). Michael was late for his set, he turned up eventually and jumped straight on the decks. This was his last track, and instantly grabbed me, I knew it would be a big track and signed it on the spot. I think we celebrated a little too hard that day!!
It was a fairly surreal day when Tom Findlay mailed us to ask if he could send us a demo. As long time GA fans, and artists that my dad even knows of - it was a no brainer. Now these situations could go pear-shaped as it's a fairly difficult decision to turn down such a good opportunity to work with artists like this, because you want a banging record
Anyone who knows Tom, knows he's not one to boast about his own achievements (!!!) but Tom is a super-talented producer and it was no surprises that the biggest tune we'd heard that year, was his opening track at Glade Festival in 2013. I remember us all running to the front asking 'what the Geoff is this?' to which he responded with a big grin/ gurn, it was him. We instantly signed it on the spot. It's a devastating record, and has a serious impact on the dance floor. Tried and tested.
George was another excellent producer to come out of the whole post dubstep thing, having released on Joy.O's Doldrums label and Will Saul's Aus he was picking up some momentum and his music was becoming more 'House' albeit, that of a UK strand. Both tracks George delivered to us were heavyweight and i'd consider this record a double A-side. We managed to get Deetron to remix the B side, 'Every Inch' and it's probably the first time i've been to clubs and festivals and constantly heard one of our records being played. Deetron nailed it, exemplary dancefloor bomb. I vividly remember Disclosure, Skream & Eats Everything b2b at the Bomb stage at Secret Garden Party a few years back, and there were literally thousands of people out front, and the last record they played (Disclosure boys) was this remix. I was most pleased as you can imagine...
What to say about Luke? other than he is the best! he is consistently on the money. His music is always playful and fun. I think I literally own all of his records, and have been a long time fan of all his projects (Kerrier District, which we also recently put out some new material and the Rephlex album re-issue, Plug, Luke Warm, Wagon Christ etc). I have chased Luke for years, so it was a great day when a 'Vibert4Hypercolour.zip' folder landed in our inbox one day out of the blue. Ridmik was the start of our working relationship with him. Nobody does acid better in my opinion.
As long time admirers of everything Roman does, it was an absolute honour to have him deliver these 8 tracks for us. A lesson in effortless sounding House & Techno, this is why Roman is still relevant 20 yrs into his career. A milestone for the label, and a record that will still sound great in another 20 yrs time.
Out of all Luke's project, the KD stuff was my fave. So when discussing new material with him, and he said he had loads of the more disco sounding stuff kicking about, my eyes lit up. As a super-fan I was stoked to be involved in this project, it didn't disappoint, tracks like Techno Disco and Come on Kerrier are up there with some of the best stuff from that first album. Music that doesn't take itself so seriously, which seems to be a rare thing in this day and age. All hail King Luke!